Manage the Front End of Innovation
and boost your Return on Innovation!
Innovation is driven by various factors: new and changing customer needs, technological developments, policies and laws, competitor activities and societal change. Cross-industry inspirations, ideas from employees, customers and suppliers, scientific publications, patents, competitor and market insights create a huge amount of data to be monitored, analyzed and managed within the Front End of Innovation.
Those who are able to channel this flood of information and transform it into new products and business models, emerge as winners in the battle for attractive future markets. In practice, these complex relationships can only be managed by the use of sophisticated IT. Many IT providers offer solutions for specific innovation activities, e. g. ideation, with no pragmatic means of linking them to a company's overall strategy. It is therefore no surprise that the return on innovation investment is often low or in worst cases negative.
ITONICS supports the holistic end2end innovation management process, from environmental scanning, trend management, technology & resource management, strategic foresight and ideation to innovation roadmapping.
Disruptive changes happen often and in quick succession with complexity that is almost impossible to comprehend or foresee. Identifying where a particular market is heading, tracking technological progress and how client demands are developing can be a daring endeavour. Our analytical Big Data approach helps clients to spot emerging innovations, analyze technologies and trends and is always ahead of competition.
An intuitive, collaborative, and motivational idea management methodology and toolset can be the crucial factor in the collection, evaluation and selection of potential improvements, concepts and future products. ITONICS integrates the concepts of open innovation, crowdsourcing and design thinking in a unique innovation community approach.