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Ideation & Idea Management

Capture, enrich, connect, evaluate and discuss ideas and create concepts

Use crowd ideation to bring opportunities alive

Identify and create new products, services and business models. Activate and engage the crowd. Now!

If it's improving your business or creating new products, services and business models for growth: Unleashing the creative potential of employees, clients and partners is a key to success. The challenges in creating and maintaining a world class ideation and idea management are

  • Creating a collaborative ideation process
  • Selection and implementation of engagement models
  • Community activating and keeping the communities alive
  • Choosing idea and concept assessment methods and criteria
  • Connecting idea challenges to business opportunities
  • Creating the process from ideas to product and solution portfolios and roadmaps
  • KPIs, innovation governance and controlling

We at ITONICS have developed an integrated framework including process, methodology, software support and best practices in various industries to help clients establish a successful idea management function within the front end of innovation. We help global innovation leaders in developing future-driven and sustainable growth strategies.

Building your corporate ideation program

Our toolbox gets companies started based on blueprints, industry expertise and scientific research

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If you want to master individual challenges or advance your power to innovate to the next level: ITONICS provides the experience, methods, tools and blueprints to get you started in no time!

Ideation 2.0

This is an example blueprint of a simple idea management workflow


We create classic phase-gate processes, idea competitions and closed and open innovation initiatives for growth and business optimization. If it's continuous improvement or market disruption - our innovation framework has the flexibility to support your needs end2end!

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  • With the ITONICS Inspirator App we can easily collect, categorize, and assess product inspirations and industry trends in a structured manner. This data is important to understand the competitive situation and identify fields of action. The mobile app provides our scouts maximum flexibility, e. g. at trade fairs, store checks or easily in any situation, where an observation appears to be valuable for our business.

    Manager Innovation
    Global Dairy Company
  • With ITONICS we managed to bring consistency, transparency and sustainability into our innovation management processes. Moreover ITONICS connects our employees worldwide as a comprehensive information and knowledge base on innovation, thus increasing our innovation potential enormously. In our view, ITONICS is the only provider who can provide a truly integrated innovation process from environmental scanning through innovation roadmapping in a consistent and holistic manner.

    Manager Technology and Innovation Management
    Global Cabling Company
  • Fast and measurable results tailored to our international organization were our basic expectations of an integrated innovation methodology and toolset. The trend-based approach, including a web-based collaboration platform by ITONICS allows us to capture and evaluate trends, inspirations and technologies, to derive fields of action and to ideate and innovate on a global level. Since we started in early 2016, we have already captured over 1,000 inspirations and ideas and have taken the first steps towards the implementation of innovative product and service concepts.

    Head of Innovation Research
    Multinational DIY Retailing Company
  • The topic of our annual Merchant Conference in 2015 was "Innovation." ITONICS was our partner and facilitator for three days of intensive workshop sessions, speeches and presentations. Everything from the preparation of the event and moderation (scouting and visualization of inspirations, trends, technologies and personas, agenda setting, templates etc.) to the follow-up and documentation. The more than 140 participants were enthusiastic! About 50 specific products, services and business models have emerged in the teams. A great success!

    Head of Innovation Research
    Multinational DIY Retailing Company
  • With ITONICS, we have found a partner who was able to reflect our sophisticated innovation methodology in an intuitive and integrated online platform. Trends and technologies are linked to use cases in a holistic platform for innovation and shared across the company. The added value is tangible: Many innovative concepts are currently already in the PoC or realization phase!

    Leader Innovation
    Food Retailer
  • With ITONICS, we as one of Europe's leading trade corporations, profit from the knowledge and innovation of more than 6,000 retailers. Within a short time we have created an active and highly motivated online innovation community. Within a few weeks this community has generated hundreds of valuable ideas. We are now driving innovation in retail, and ITONICS is a valuable asset in getting this done!

    Leader Innovation Management
    International Retailer

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