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Innovation Roadmapping

Plan future markets, products and services, technologies and resources with an integrated roadmapping methodology

Execute and manage your innovation strategy

After opportunity identification, idea evaluation and concept creation comes the hard part: where and when shall we position our innovations?

Roadmaps are a widely used method in strategic planning. In practice, the use of roadmaps is mostly driven by solutions and technologies. But only an integrated view on future markets, products, services and business models, future technologies and resources allow for a stringent planning and implementation of innovations. Roadmaps visualize and contextualize dependencies in innovation implementation. The aggregation of several individual roadmaps to an overall, integrated innovation roadmap enables a top-down and bottom-up strategic planning for the next 3-20 years. In order to track and guide the innovation implementation with roadmaps, companies need

  • a roadmapping framework defining dependencies and data objects
  • a roadmapping process to update, synchronize and simulate roadmaps in various business units and divisions
  • roles to manage and coordinate all roadmapping activities
  • a methodology to connect innovation roadmaps with PLM and the front end of innovation
  • interfaces between strategy, roadmapping and product management
  • reporting formats to keep track of updates and potential disorders

We at ITONICS have developed an integrated framework including process, methodology, software support and best practices in various industries to help clients establish a world class innovation roadmapping. We help global innovation leaders in developing future-driven and sustainable growth strategies.

Building your corporate innovation roadmap

Our toolbox gets companies started based on blueprints, industry expertise and scientific research

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Most innovation leaders use roadmaps to plan and steer the execution of their innovation strategy. Use our holistic methodology and toolset to create yours!

Roadmap creation process

This is an example blueprint of a simple roadmap creation workflow


Depending on the rights and roles, confidentiality of data and level of detail, roadmaps will be created bottom-up by business unit, product line, region or top-down. The individual process configuration is highly depending on industry and business model.

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  • To avoid having our Excel based roadmaps as isolated planning tools, we were looking for a collaborative and integrated online solution that could map our processes and logic in technology management. ITONICS Roadmap enables us to combine individual roadmaps into a holistic picture, promotes the communication between the product and technology owners and managers and helps to identify synergies and gaps in our technology planning.

    Manager Corporate Technology
    Global Automotive Supplier
  • Previously our business units had created and maintained individual technology roadmaps to structure and plan their portfolios. With ITONICS Roadmap we have not only introduced a collaborative online solution, but also a holistic methodology. It allows us, through an aggregated view of our technology management, to identify gaps in technology and product development and address new requirements early.

    Manager Technology and Innovation Management
    Global Cabling Company
  • With ITONICS we managed to bring consistency, transparency and sustainability into our innovation management processes. Moreover ITONICS connects our employees worldwide as a comprehensive information and knowledge base on innovation, thus increasing our innovation potential enormously. In our view, ITONICS is the only provider who can provide a truly integrated innovation process from environmental scanning through innovation roadmapping in a consistent and holistic manner.

    Manager Technology and Innovation Management
    Global Cabling Company

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