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Trend Management

Capture, document, connect, evaluate, enrich, discuss, visualize and interpret trends

Create a trend framework for better decision making

Innovation starts with trends. Use the market pull to gain competitive advantages!

The identification, interpretation and evaluation of trends is one of the most important activities in innovation management. Trends reflect consumer needs and changing consumer behaviors over time. To manage trends as baseline of innovation activities (aside of technologies of course) companies need

  • A solid trend framework
  • A global network of trend scouts to continuously capture inspirations and weak signals
  • Tools to capture trends
  • Trend management workflows
  • Tools to connect trends and technologies
  • A trend evaluation and interpretation methodology
  • Collaboration tools to allow various views on trends
  • A methodology to integrate and activate trends within your innovation framework
We at ITONICS have developed an integrated framework including process, methodology, software support and best practices in various industries to help clients establish a trend management function in the front end of innovation. We help global innovation leaders in developing future-driven and sustainable growth strategies.

Building your corporate Trend Radar

Our toolbox gets companies started based on blueprints, industry expertise and scientific research

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Most innovation leaders have established Trend Radars to manage the front-end of innovation. Use our holistic methodology and toolset to create yours!

Trend Management Process

This is an example blueprint of a simple trend management workflow


Trends are created by dedicated user groups. They are processed, enhanced, evaluated and then discussed as part of a stage gate process, which is configured depending on the industry sector and customer requirements. Among other methods, the evaluated trends are visualized in the system in the form of a radar

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  • With ITONICS we managed to bring consistency, transparency and sustainability into our innovation management processes. Moreover ITONICS connects our employees worldwide as a comprehensive information and knowledge base on innovation, thus increasing our innovation potential enormously. In our view, ITONICS is the only provider who can provide a truly integrated innovation process from environmental scanning through innovation roadmapping in a consistent and holistic manner.

    Manager Technology and Innovation Management
    Global Cabling Company
  • Fast and measurable results tailored to our international organization were our basic expectations of an integrated innovation methodology and toolset. The trend-based approach, including a web-based collaboration platform by ITONICS allows us to capture and evaluate trends, inspirations and technologies, to derive fields of action and to ideate and innovate on a global level. Since we started in early 2016, we have already captured over 1,000 inspirations and ideas and have taken the first steps towards the implementation of innovative product and service concepts.

    Head of Innovation Research
    Multinational DIY Retailing Company

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