Privacy Policy

Collection, processing and use of personal data

Personal data are collected only if you disclose them of your own volition (e.g., by registering for our newsletter). Otherwise, no personal data will be collected. Any processing of your personal data that extends beyond the scope permitted by law will only be performed on the basis of your express authorization and consent.

When registering for our newsletter, you provide us with your email address and, on an optional basis, other information. We use these data solely for the purpose of sending you the newsletter. We retain the data that you disclose in your newsletter application until you cancel your subscription to our newsletter. You can unsubscribe at any time via the link in the newsletter intended for this purpose, or by sending us the appropriate notification. By unsubscribing, you revoke the use of your email address.

We also use your email address, which we receive in connection with the sale of a product or service, exclusively for direct advertising in the form of our newsletter for products or services that we sell that are similar to the ones you ordered, provided that you have not objected to having your email used in this way. You may object to the use of your email address at any time without incurring any costs other than the transmission costs according to the basic rates. Your objection (and thus the cancellation of our newsletter) can be communicated by sending the appropriate message to our email address (see Imprint).

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer to help the website analyze how users use the site. The information about your use of the website (including your IP address) generated by the cookie will be transmitted to and stored by Google on servers in the USA. However, in the event IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other signatory states to the Treaty on the European Economic Area. The full IP address will be transmitted to a Google server in the USA and shortened there only on an exceptional basis. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services to website operators relating to website activity and Internet usage. Google will not associate the IP address transmitted under Google Analytics by your browser with other data held by Google. You may prevent the storage of cookies by selecting the appropriate settings on your browser software; however, we should inform you in this case that you might not be able to enjoy all of the functionality of this website to its full extent. You may additionally prevent the recording of the data (including your IP address) to Google that is generated by the cookie and that pertains to your use of the website, or the processing of these data, by downloading and installing the following browser plug-in available through the following link: plugin. In view of the discussion about the use of analytics tools with full IP addresses, we would like to point out that this website uses Google Analytics with the extension “_anonymizeIp()” which means that IP addresses are used only in a shortened form in order to prevent any direct correlation to specific persons. For browsers on mobile devices, please click this link to, in future, prevent anonymous tracking by Google Analytics and to activate an opt-out-cookie for your browser.

Facebook “Like” Button

This website uses social plugins from the social network Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereafter: “Facebook”). When you visit web pages that have a plugin like that, data about your visitor behavior is automatically sent to Facebook’s servers. The website operator has no influence on the nature and extent of the data collected and transmitted to Facebook. If you are logged into Facebook, Facebook can allocate the visit to your Facebook account. For further information about data privacy on Facebook, please visit: http://www.facebook.com/policy.php.

Twitter Button

Features of the Twitter service are integrated into our web pages. These features are offered by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. By using Twitter and the “Retweet” feature, the pages you visit are linked to your Twitter account and shared with other users. This data is also transmitted to Twitter.

We would like to point out that we, as provider of the web pages, have no knowledge of the content of the transmitted data or of Twitter’s use of that data. You will find further information on this in Twitter’s Privacy Policy.

You can change your privacy settings on Twitter in the account settings.

Linkedin Button

This website uses social plugins from the social networking site, LinkedIn, operated by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereafter: “LinkedIn”). The LinkedIn plugin can be identified by the LinkedIn logo or the “Recommend” button on our web page.

When you visit our web pages, the plugin establishes a direct connection between your browser and the LinkedIn server. This gives LinkedIn the information that you visited our web page with your IP address.

If you click the LinkedIn “Recommend” button while you are logged into your LinkedIn account, you can link the content of our pages to your LinkedIn profile. In this way, LinkedIn can allocate the visit to our pages to your user account.


Please note that as provider of the web pages, we have no knowledge of the content of the transmitted data or of LinkedIn’s use of that data.

For details on the data collection (purpose, scope, further processing, use) as well as your rights and configuration options, please refer to the privacy information of LinkedIn. You can access this information at http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv.

Xing Button

This website uses the XING “Share” button.  When you access this website, your browser briefly establishes a connection to servers belonging to XING AG (“XING”), which provide the XING “Share” button functions (in particular, the counter calculation/display). XING does not save any of your personal details when you access this website. Specifically, XING does not save any IP addresses. Moreover, your user behavior is not analyzed via the use of cookies in connection with the XING “Share” button. You can find the latest data privacy information on the XING “Share” button and additional information at https://www.xing.com/app/share?op=data_protection.

This website uses its own cookies

This website uses its own cookies to increase user-friendliness (cookies are text files sent by the web server to the user’s browser and stored there for later retrieval). Our own cookies never store any personal information. You can prevent the use of cookies in general if you set your browser to disallow the storage of cookies.

Additional information and contact details

If you have any questions about this Privacy Policy, please contact us. The contact details can be found here. You can ask us at any time if your data is being saved in our system and which data is being saved. In addition, you can send us information, inform us of your wishes concerning the deletion or correction of your data or send us your suggestions by email or letter.