Innovation Management meets Crowdsourcing
Benefit from your customers’ creativity and know-how to stage targeted innovation campaigns
ChallengeA world that has never been more networked, a world that is getting evermore complex and produces data volumes at an unprecedented scale. It therefore comes as no surprise that a single company does not have all the answers to urgent questions ready to hand. The overabundant data bear a huge potential, but how do you find exactly that piece of information needed for innovative and target group-oriented action? How do you collect data that demonstrate the market relevance of an innovation?
SolutionUse ITONICS Crowd to...
- ...quickly and easily involve creative minds from around the globe to collect customer insights in real-time or obtain customer feedback on innovative concepts.
- ...survey your target group on new product ideas or have the crowd scout for current trends.
- ...integrate insights and inspirations into your innovation management process within just a few hours’ time and benefit from its collective intelligence.
Collecting Trends and Inspirations
Use ITONICS Crowd for global data collection
- Successful companies know what moves their markets and their customers. In the fashion industry, trend scouts are out and about in New York, Berlin and many other cities around the world to spot the latest trends for their company.
- What is common practice for the fashion industry is now also available for your company.
- With ITONICS Crowd, you can involve TrendSpotrs from around the globe to collect inspirations for new trends or technologies in your industry or across all industries.
Insights into your customers’ perceptions provide important impulses for your innovation management
- Do you know how your customers tick, which customer demands you are fulfilling and what your customers are looking for?
- With valuable insights into the your customers’ perceptions, Customer Insights provides the right impulses for your innovation management.
- Generate customer insights at the push of a button by asking purposeful questions to a representative group around the world within the ITONICS Crowd or by virtually looking over your customers’ shoulders during their customer journey.
Instant Feedback & Rapid Concept Testing
Get feedback on innovative ideas and concepts in real-time
- During the ideation phase, ITONICS Crowd always comes into play when your target group has to review or further develop product ideas quickly and easily.
- Which possible products and product variants do your customers prefer?
- Have them review your product ideas on the basis of videos, photos or a short description, and seamlessly integrate the results into your innovation process in real-time.